, florists with an eco-responsible fiber are sowing the seeds of a new aesthetic of the bouquet respectful of the seasons and short circuits. In their hybrid shops, flowers, all French, bloom against a backdrop of made in France decor, the major arts rub shoulders with that of floral composition, and the scents of slow food mingle with vegetal aromas. Visit to five florists with 100% green hands!
Désirée: flowers to eat
At Désirée everything goes hand in hand: the creators, Audrey Venant and Mathilde Bignon, a duo inspired by the defense of the French horticultural sector; the shops, one in the 11th arrondissement, the other in the 19th, and the activity, both florist and café! Everything is local and seasonal: the coffee is part of the “eco-friendly” network in favor of sustainable food and fresh or dried flowers have grown from French producers in Brittany., in the Var, in Ile-de-France and even in Paris! Because Désirée also forages among the 200 or so species cultivated organically at Plein Air, the capital’s first urban flower farm. With its founder, Masami Charlotte Lavault , the florist duo even wrote a six-handed book, “Désirée Pâtisser Cultiver Fleurir”, or how to combine slow food and slow flower!
Maison Muscari: a poetic nursery
organic or reasoned, without preservative additives and delivered by bike in recyclable packaging.Eucalyptus Paris: a journey through the gardens of France
Daughter of an artisan jeweler, working with major brands such as Chanel or Richemont, Mathilde Leblanc has chosen to preserve another ancient know-how, that of a florist. In 2019, it took over under the name Eucalyptus Paris, the family store in the 16th arrondissement, with the desire to include it in an eco-responsible approach. Active member of the Collectif de la Fleur Française advocating the “slow flower”, Eucalyptus Paris picks its fresh flowers according to the seasons, anemones from Var, peonies from Seine-et-Marne or Breton hydrangeas, to compose bouquets-landscapes. Still want to travel in the gardens of France? We stock up on dried flowers from responsible horticultural farms in Ile-de-France, Brittany or the Center region.
The Olive in Bloom: flowers that have meaning
” Say no to flowers that travel more than you “! The message displayed on the slate of the day is clear: in the covered market of La Chapelle, Marie cultivates a love of flowers with meaning and passion for objects that have a soul. Anxious to help preserve French soils and biodiversity, she draws colors and scents from horticulturalists in Var and Ile-de-France. And because she likes the idea of sharing, she also opens her shop to local artists with “the art in the heart of the olive in bloom” or the art of making the beautiful bloom! His mantra taken from the Little Prince of Saint-Exupéry: ” it is necessarily useful because it is pretty ” …