Three years after the appearance of the Nutri-Score on food consumption products, the Food Observatory takes stock of the system whose purpose is twofold: to encourage populations to orient their purchases towards healthier products and to encourage manufacturers to offer better quality food.
Since the adoption of the decree of October 31, 2017(new window), distributors and manufacturers in the food sector can comply with a new labeling comprising the Nutri-Score . This display reports on the nutritional quality of the products by classifying them from dark green to dark orange and according to a score from A to E.
The assessment carried out by the Food Observatory (Oqali) and Public Health France(new window) deals with the impact of this regulation on both manufacturers and consumers.
50% of products labeled Nutri-Score
In September 2020, 500 food companies were involved in the Nutri-Score process, which represents more than half of sales volumes. 89% of the products with this nutritional display are sold in supermarkets or by specialized distributors. Class A (best nutritional quality) is the most represented (31.7%).
It is the private labels and national brands that most regularly affix the logo on their product, even if the latter more “label” the top-ranked products. While national brands affix this logo mainly on packaging, private labels affix the logo both on packaging but also online (the proportion of products classified A or B is higher for packaging than for e-commerce ).
Overall, the market share of products labeled Nutri-Score is growing steadily, even if this progression is more observed with private labels than with national brands.
Seven products that are among the most loaded with carbohydrates, sodium or lipids are not reported by the Nutri-Score. Among them: confectionery, cheeses, aperitifs, margarines …
Signage acclaimed by consumers
The display of the Nutri-Score is appreciated by consumers. 93% of those surveyed identified the logo in September 2020 and 66% know what it relates to. For a third of those surveyed, it is decisive in the choice of purchases. More than one in two French people say they have changed their consumption habits thanks to this new labeling.
The results highlight the beneficial effects on health : people consuming better classified foods have a lower risk of chronic diseases (cardiovascular diseases, cancer, asthma, etc.).
The logo is considered easy to identify and understand by populations of all social categories. According to the consumer survey, it improves the willingness to pay for healthier products and decreases the purchase of products of poor nutritional quality.